Marketing Forecasting with BigQuery ML

Tue, Dec 13, 2022, 4:00 PM (CET)

About this event

This event is planned and hosted by the C2C Germany team leaders and will be held in English. We welcome attendees from all locations to join us for this event.

Forecasting KPIs in marketing is vital for budget decisions, especially in online marketing. CARFAX Europe GmbH uses BigQuery to store historical marketing data and create accurate forecasts that include seasonal effects directly in BigQuery with BigQuery ML. BigQuery ML includes autoregressive integrated moving average—or ARIMA—a standard statistical analysis model in time series forecasting.

Join us virtually to learn how BigQuery ML and ARIMA allow CARFAX Europe GmbH to:

  • Forecast impressions, clicks, conversions, and website sales revenue with a breakdown by channel
  • Directly generate, update, and store forecasting models in cloud databases using SQL
  • Add Looker Studio (previously Google Data Studio) to the team's data visualization setup
CARFAX Europe GmbH is an international ecommerce company selling vehicle history reports of pre-owned cars in Europe to business and consumer customers since 2007.