How wetter.com Uses Google Cloud Run for GDPR-Compliant Tracking

Virtual

Tue, Jan 24, 3:00 PM (UTC)

Compute
Containers and Kubernetes
Media Entertainment and Gaming

About this event

This event is planned and hosted by the C2C Germany team leaders. We welcome attendees from all locations to join us for this event.

wetter.com is a cross-platform weather forecasting portal and one of the leading publishers in Germany, with millions of unique users. The site’s Android app is ranked #1 in the DACH region's Google Play store weather category, thanks to its accurate weather information and delivery of a great user experience.

wetter.com evaluated Google Cloud’s server-side tracking methods and provisioned App Engine for a flexible server, improved GDPR compliance, and strengthened data quality. The company created a subdomain to place its endpoint URL in a first-party context and replaced its Google analytics endpoint with this custom endpoint for all website tracking requests. As a result, wetter.com observed a 2% uplift in previously lost visits due to various blockers.

But, as a weather-based product, wetter.com's request volume is seasonal and can incur immediate spikes. Tracking this traffic with App Engine was a challenge, because nearly 90% of the available production instances were already in constant use.

To solve this problem, wetter.com switched to a different Google Cloud solution: Cloud Run. Compared to App Engine, Cloud Run allows for more instances, works on-demand, and keeps a minimum number of idle instances ready to serve when a sudden request spike occurs.

Join C2C virtually to learn why Cloud Run was ultimately the best solution for the company's business model. Our speakers will provide details about:

  • How wetter.com provisioned the server container
  • Which factors to consider when choosing Google Cloud products
  • How to start a migration project, especially if you are considering moving your tracking to the server side

Speaker

  • Dhivyapriya Anbazhagan

    wetter.com GmbH

    Digital Analyst

Event Sponsor

Google Cloud