Anna Durbanova is a data analyst at the pub—Public Value Technologies. Anna started working at Bayerischer Rundfunk during the middle of the pandemic. Her main project is the BR Radio product. Initially, Anna used Google Analytics and Data Studio as tools for analytics and visualization.

When the analytics team decided to try the Looker platform, it brought numerous benefits to her project and provided solutions for various challenges, such as:

• More efficiently managing new data tracking implementations and data quality assessments with BigQuery
• Catching tracking bugs made it faster and easy to monitor
• Providing live data to present fresh insights in the dashboard
• Combining different data sources, including data from Google Play Store, Crashlytics, and Google Analytics 4

Looker’s interactive dashboards gave Anna’s team more opportunities for the dashboards' users to explore data on their own, build data visualizations, and find more answers to their questions. Following the project overview, Anna will present the BR Radio App dashboard for the developer team.