During this session led by Tommaso Vaccarella, Co-Founder & GM at Connected-Stories, you will have the opportunity to delve into the groundbreaking world of generative AI-powered marketing automation. Tommaso will showcase how the Connected-Stories platform is poised to redefine the landscape of ad creative personalization, elevating it to new heights through the adoption of advanced generative AI technologies within Connected-Stories.

Throughout the session, participants will witness firsthand the innovative capabilities of the Connected-Stories platform, and how it transforms the traditional approach to data-driven creatives and the process needed to bring them to life.

Tommaso will guide attendees through a dynamic demonstration that highlights the platform's ability to automate and scale ad creative personalization, a crucial component of modern marketing strategies. Through examples and interactive showcases, Tommaso will illustrate how Connected-Stories can:

• Use the power of Generative AI to dynamically generate personalized ad creatives
• Efficiently process and interpret vast amounts of data to create bespoke ad content that resonates with individual consumers, all while maintaining a consistent brand identity
• Access built-in prompt engineering for user guidance

The presentation will emphasize the practical implications of this technology, showcasing how marketers can harness the platform's capabilities to deliver hyper-targeted messaging that drives engagement and conversions, and how Connected-Stories is unlocking the promise of ad creative personalization at scale

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